Easton Capital backs £8M Naturbeads investment

Founded in 2018 by CTO Professor Davide Mattia and CEO Giovanna Laudisio, Naturbeads has developed technology to address microplastic pollution.

Microplastics – plastic particles which are less than five millimetres in size – persist in the environment for hundreds of years, contributing to pollution in waterways, marine ecosystems, oceans, and soil. They have been detected in over 1,300 marine species, are embedded in the food chain, and have raised serious concerns about their impact on ecosystems and human health. An estimated 2 million tonnes of microplastics are added each year to everyday products from cosmetics to detergents, adhesives, paints, and many more.

EU regulations to ban the use of micro plastics in cosmetics and other products were published in October 2023, with a view to phasing out rinse-off products like shampoos and face washes by 2027, followed by the phase out of further personal and home care products, and agricultural products including fertiliser.

Easton Capital is a division of the Easton Group – a 50 year-old, family-owned property and investment group. Easton Capital provides long term investment to support high growth businesses, and its portfolio includes investments in the green economy, healthcare, whisky production, and biotechnology.

“We are exicted to announce our recent investment in Naturbeads, and proud to support a business that pioneers technology that will combat microplastics pollution.

Naturbeads differentiates itself from other companies in the sector, and has found an effectice, eco-friendly, and scalable solution.”